A study analyzing Google searches for the Nintendo Switch, PS5 and Xbox Series X reveals the most searched consoles in European countries.
A recent study by an online gaming site revealed the most searched latest generation consoles in 47 countries. The study compared Google search results for the Nintendo Switch, PlayStation 5 and Xbox Series X, with results that appear consistent with the sales figures for all three consoles.
As the decades-long struggle for dominance in the highly lucrative games console market continues among the “big three” companies, Microsoft’s Xbox Series X, Sony’s PlayStation 5 and Nintendo’s Switch hybrid handheld console have each gained popularity in varying degrees around the world. All three consoles benefit from hosting exclusive releases from several successful franchises such as Xbox Halo series, the majority of Final Fantasy Sony and Nintendo PlayStation games mario and Zelda franchisees, to name a few.
Gaming site Cribbage Challenge, which hosts online cribbage matches against AI opponents, looked at the popularity of major consoles in 47 European countries. The study used Google Trends to compare search numbers for consoles in each country over the past 12 months, a fairly straightforward method of measuring audience interest in particular topics over time. The study showed that the Nintendo Switch was the most searched console, topping the results in 24 countries, including France, Spain and the Netherlands. The PlayStation 5 closely followed in popularity in 20 countries, including Germany and Norway. Although Xbox Series X has beaten PS5 sales for the past three quarters, Microsoft’s console is only far behind in only 3 countries: Hungary, Kosovo and the UK.
These results are mostly consistent with the sales figures for each console, although the Nintendo Switch also has a time advantage as it has been around for several years longer than the PlayStation 5 and Xbox Series X. The Nintendo Switch has sold a respectable 108 million units. since 2017, while its most popular title, Mario Kart 8 Deluxe, has sold over 46 million copies alone. The PlayStation 5 has sold over 20 million units since its release in 2020 despite its notorious stockouts and the 44% decline in European sales in the first half of 2022. As evidenced by research data, the Xbox Series X takes last place with around 15 million units sold since 2020.
The PlayStation 5 and Xbox Series X have both taken longer than usual for a new generation of consoles to take hold, perhaps due to the fact that the vast majority of games released since their inception are compatible. with Xbox One and PlayStation 4, which takes away the urgency of upgrading to the latest console. Rampant PS5 and Series X stockouts and a devastating pandemic are also likely to contribute to this slow adoption.
MORE: The Nintendo Switch may have a longer console generation than its competitors
Source: Cribbage Challenge