Australians spent nearly $4 billion on video games and consoles in 2021, with mobile games being the most popular consumer category according to data from the Interactive Games and Entertainment Association (IGEA).
Last year alone, mobile game sales accounted for over $1.5 billion in Australia, while video game hardware sales racked up over half a billion dollars.
Digital sales of games and subscriptions also increased dramatically and totaled $1.41 billion in 2021, while retail sales of hardware, software and peripherals totaled $1.07 billion. dollars over the same period.
The growth of the Australian games market in 2021 can mainly be attributed to the pandemic which has seen customers spend more money on games and hardware and spend more time playing games.
Spending on digital PC games was also up 11% year-on-year.
Despite stock-outs of the latest consoles, hardware in 2021 was the only video game category in Australia to see year-over-year spending growth, which was driven by demand for more expensive consoles, including PlayStation 5 and Xbox Series X and S and strong unit sales. from Nintendo Switch.
The Nintendo Switch was the top-selling console by units sold in the Australian market in 2021
“It was no surprise to IGEA to see consumer gaming sales and platforms perform strongly in 2021,” said IGEA CEO Ron Curry.
“Playing games has provided a continued source of connection and entertainment for Australians throughout another year of the pandemic, with our Digital Australia 22 (DA22) report revealing that over 75% of us are playing games. at games.
“All the data confirms that games are one of the most powerful entertainment mediums in the world, and that should continue.”