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Instagram brings product tagging to all public accounts

If people are constantly asking where you got that outfit or asking for other recommendations, Instagram’s latest feature extension is for you. And you don’t even have to have an influencer account to use it.

On Monday, Instagram announced that its product tagging feature will now be available to all Instagram users, as long as they have a public account. So even with your (non-branded) personal account, your selfies and other photos can now have product tags that your followers can use to learn more about the product and purchase it (in-app or via a product page). product details).

We tested the new feature on an Android device, and it’s live on the mobile app right now. Keep in mind, however, that not all retailers and products are supported by this feature. Here’s how to use it:

Step 1: Create a photo post and tap the arrow in the top right corner until you reach the caption page.

2nd step: On the legend page, tap Tag people.

Step 3: Find the brand or retailer you want to tag, then select them to tag.

Step 4: Once tagged, the bottom of your screen should display two options: People and Some products. To select Some products.

Step 5: Tap your photo, then start searching for the products you want to add. Tap the ones you want that appear in the product drop-down list.

Step 6: Tap the tick icon in the top right to confirm your choice.

Step 7: Tap the tick icon or Share at the top right to post your message.

Currently, the recently expanded product tagging feature is only available for photo posts. Instagram noted in the announcement that it’s “still working on ways for you to tag products in stories.”

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