Nintendo product

Logitech launches new line of gender-neutral products

Swiss-American company Logitech has been a giant in the hardware industry since its founding in 1981. Its mice, keyboards and headphones are used around the world, with their dark, metallic and practical appearance. However, a new range is set to change their previously functional aesthetic.

The Aurora collection, launched on July 26, seems to favor comfort.

Check out the all-new Aurora collection release video here.

In the video above, Logitech showcased the Aurora Collection with sophisticated graphics and actors modeling the various uses of the new line. The main use seems to be play, but socializing and working are also covered. The hardware’s pastel colors look quite appealing, especially a keyboard design whose WASD keys pop out in soft pink.

Logitech said the new range aims to support “comfort, accessibility and playfulness” and the video certainly seems to support that notion with the actors in the clip looking like they’re having a great time showing off the range of hardware. The product was apparently the result of “community player feedback”.

Gaming hardware aesthetics have been looking pretty cyberpunk for quite some time, so this might be a nice change for those not really into it. The G735 wireless headphones seem particularly easy on the head, judging by the description of “lightweight for long-lasting comfort” on the website.

The collection includes the aforementioned headphones (£189.00), G715 Wireless Gaming Keyboard (£169.99), G713 Gaming Keyboard (£144.99), G705 Wireless Gaming Mouse ( £84.99) and, finally, a Pink Dawn or Microphone White Mist Blue Yeti (£119.99). Or, if you love the look so much, you can buy the whole thing for £588.77.

You are also free to customize all items, with different colors of ear pads, keyboard caps and plates, palm rests, cables, carrying cases and mouse pads.