Nintendo sales

Nintendo President on Semiconductor Shortage, Switch Sales Targets, and Knocks Down Switch Price Increase Again

Last week, we shared a tidbit of a Nikkei report on various elements of Nintendo’s business. Today brings us the official English translation of that interview, so now we can share more specific details.

Nikkei had a chance to talk to Nintendo President Shuntaro Furukawa about Nintendo’s business in general, purchase of semiconductors for Switch production, Switch sales, and more. You can see a breakdown of the discussion in the excerpts below.

First, here’s Nintendo’s commentary on the evolving semiconductor situation.

Afterwards, Furukawa again stated that Nintendo has no plans to increase the price of the Switch due to the scarcity of components. This time around, Furukawa offered two reasons why the price of the Switch will remain the same.

We are not considering this (a price increase) at this stage, for two reasons. In order to provide unique entertainment to a wide range of customers, we want to avoid overrating people. Our competition is the variety of entertainment in the world, and we always think about pricing based on the value of the fun we provide.

Our products also include software. Nintendo has sold over 100 million Switch units so far, and it’s important to keep our overall business momentum going. Generally speaking, a weak yen makes domestic Switch sales less profitable.

[Shuntaro Furukawa]