Nintendo’s new online service is called Nintendo Account

Looks like Nintendo is keeping its creativity on more than naming its new online service.

The Nintendo Account is what the company calls its evolution of the Nintendo Network, which it is building in partnership with Japanese mobile game publisher DeNA, according to management remarks at an investor meeting. This should finally bring full online functionality to Nintendo hardware, and it will also help keep people connected across devices – something the Japanese publisher has struggled with. This is also one of the reasons why Nintendo is the last in the console market, behind Microsoft’s Xbox One and Sony’s PlayStation 4. Nintendo is also introducing a My Nintendo loyalty system to replace the old Club Nintendo.

It comes as Nintendo also announced its first smartphone game, Miitomo – and it was postponed to 2016. It also said it has unannounced games for the Wii U and 3DS this holiday season.

This is probably a crucial feature for Nintendo as it tries to keep its traditional console gaming business afloat by making mobile games for the very first time. It’s probably also crucial for the new Nintendo NX hardware, which follows the Wii U and 3DS, as oft-repeated rumors suggest the system will have both home and portable units.

The publisher said it will use the Nintendo Account to allow users to log into their games on consoles, PCs, smartphones and tablets.

One of the features you can expect includes cloud backups. Like Xbox Live, PlayStation Network, and Steam, you can play a game on one device, and Nintendo will transfer that data to all of your synced hardware via the cloud.