Breaking records in one area and challenging them in others, Nintendo’s Switch console can be considered an early commercial success.
Nintendo has pinned much of its future on the success of its latest console, Switch. Judging by early reports, it was fair to do so.
According to Reggie Fils-Aimé, president of Nintendo’s US operations, the first two days of sales were more successful than any other console launch in the company’s history.
Considering it’s a March release, rather than a December one, that’s even more impressive. What has contributed to its success, without a doubt, is the association of the latest Zelda game with the final version of the Switch.
Although it was not bundled with the console, sales of Zelda break the previous record achieved by Super Mario for the N64, released over two decades ago.
6. Long-term comparisons with the Wii, which sold over 100m LTD, are difficult. But a good start for Switch, with big games to come.
— Nick Wingfield (@nickwingfield) March 6, 2017
In Europe, sales are a company record for any form of hardware, according to The telegraph. In Japan, Switch’s opening sales were lower than Wii U (by 5,000), PS4 (9,000) and Wii (58,000), although, again, its date output can play a role in comparing it to the latter.
All of this makes for a successful rollout for Nintendo, which has struggled in recent years, battling Sony and Microsoft in the console wars and testing the waters in the mobile gaming environment.
Back to black
Losses were mounting at the company last October as the fallow period between new consoles and popular new game titles grew ever longer. However, since then things have been looking up at Nintendo.
In January, for example, the company reported an empathic increase in quarterly earnings, enjoying a boom after such a long and worrying period.
This was helped in part by the runaway success of Pokemon Go, the first augmented reality game to really take its audience by storm.
In just under a week last summer, 5% of all Android devices in the US had downloaded the game and, with Nintendo owning a stake in Niantic and Pokémon Co, the companies behind the game, profits have grown. emerged.
It’s been estimated that Nintendo enjoys a 13% economic stake in the game, but its real money driver seems to be interest in other Pokemon products and merchandise.
Revenues were down 22% from a year ago, but the company Pokemon Sun and Pokemon Moon the titles for the 3DS made him a lot of money.
Both games have generated over 14 million sales since their launch in November, surely helped by the 2016 Pokemon love.
Today, Switch’s popularity, if it continues, may bolster the company’s growing enthusiasm for the modern mobile world.
Decades after launching the mobile gaming industry with the Game Boy, reports from 2016 hinted at the release of add-on parts for smartphone games.
“Physical controllers for smart device applications are available in the market, and we may also develop something new on our own,” said Shinya Takahashi, director and general manager of entertainment planning, during at Nintendo’s AGM last summer.
Nintendo switch. Image: Sean Wandzilak/Shutterstock