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Twitter CEO fires top product manager as company cuts costs

There’s a new shakeup happening at the top of Twitter. CEO Parag Agrawal fired the company’s general manager of consumer products, Kayvon Beykpour, in order to “lead the team in a different direction”. Bruce Falck, the company’s chief revenue officer, is also leaving, the company confirmed. Beykpour, who had worked for the company for seven years, was on paternity leave at the time.

The shakeup comes with a pause in company-wide hiring as Twitter tries to cut costs. A spokesperson said the company is “suspending most hiring” and “cutting non-wage costs.” This will likely fuel more uncertainty on Twitter, which has been reeling since the company accepted Elon Musk’s offer to buy the company. Agrawal reportedly told employees that the company’s current executives don’t know which direction Musk will take the platform. Musk said he has no confidence in Twitter’s current management and has a new CEO in mind for closing the deal.

Despite all this, Agrawal is making big changes himself. Most notably, by firing Beykpour, a longtime product manager who is highly regarded inside and outside of Twitter. “The truth is, this isn’t how and when I envisioned leaving Twitter, and it wasn’t my decision,” he wrote in a thread about his departure. “Parag asked me to leave after letting me know he wanted to take the team in a different direction.”

In a memo, Agrawal cited the company’s inability to meet revenue and user growth targets, The New York Times reported. Musk has made it clear that he has even more aggressive goals for the platform. He recently said he intends to grow Twitter’s user base to nearly one billion users by 2028.

Twitter isn’t the only major platform looking to cut costs. Meta also said he intended to withdraw his hiring plans and ended some projects in his Reality Labs division.

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