Nintendo consoles

Video game consoles have been spared inflation in Japan, but for how long?

The weak yen has triggered price increases on electronics, from iPhones to refrigerators across Japan this year, with one glaring exception: the video game console.

Sony Group, Microsoft and Nintendo have maintained a conversion rate of 100 yen to the dollar which today sees their consoles up to $100 cheaper in Japan than elsewhere in the world. No company wants to be the first to break the unwritten rule against raising prices after a console release for fear of losing gamers and game developers to rivals, and all three think they can recoup their losses through international software sales. But that can change.

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